SALES FUNNEL
Leverage existing commercial processes and develop new ones, to assure the correct selection of leads to turn into account. Sales time management is of paramount importance to an effective sales force.
Once leads have been selected for further development, the implementation of best practices, sharing information and strategizing the approach to a specific customer, become the keystones of a sales force transform opportunities into profitability and growth.
Although the leads generation process already segmented the market in several different ways, and at different levels, once the lead turns into an account, the sales force will make sure the customer will be inclined to purchase their products and services.
Statistics show that 75% of the customers end up buying from those companies that show their value first. An effective sales team should make sure they communicate this value on each interaction with the customer.
Highly profitable companies are not only those that are able to drive prices in their industry but also those that reduce the leakage of profitability through the multiple processes the organization uses. Small changes in the way things are done, can create a big impact in the profitability of the company.